Sofie Vanzeebroeck

Sofie has a background in communication sciences and business management with an emphasis on innovation and design thinking. During her studies, she completed internships as a communications officer and service designer. This allowed her to build experience around user research and customer experience. 

Her interest in research lies in making services user-friendly and accessible. Her research focus lies in enhancing the user experience of services accessed by citizens, patients, and consumers. Sofie conducts research within the MUX research unit at Imec-SMIT at the VUB. She will be working on a 10-month VLAIO research project, together with Kim Willems and Stephanie van de Sanden, to investigate the optimization of ‘Customer Experience measurements’, in collaboration with the consultancy agency Digipolitans.