Felitsa Rademakers

With a passion for Marketing, her academic journey began with a Bachelor's degree in Business Management – Marketing at UCLL, followed by pursuing a Master’s degree in Bedrijfskunde at the Vrije Universiteit Brussel. She is now a joint PhD candidate under the supervision of Professors Willems Kim and Doucé Lieve within the faculty ES - Department of Business, Marketing and Consumer Behavior cluster (VUB) and the faculty BEW, Department of Marketing and Strategy (Hasselt University).

She is a member of the Imec-SMIT group, actively contributing to the MUX research unit. Over the years, she has honed her expertise in the field of sensory marketing, particularly focusing on haptic mental imagery. As a full-time PhD mandate assistant, she also serves as a teaching assistant for various courses, including Marketing (1BA), Market Research (1MA), and Strategic Marketing (1MA) within the Toegepaste Economische Wetenschappen/Handelsingenieur and Bedrijfskunde programs.