Arno Verhofstadt

Arno Verhofstadt is a researcher and part of the MUX (Media, Marketing and User Experience) unit within imec-SMIT, VUB, Belgium. He obtained a Master of Science in Communication Science - New media & Society at Ghent University (2021). His professional activities at imec-SMIT, VUB consist of executing (user) research for EU Horizon 2020 projects related to immersive and personalised media such as XR and AI.