Welcome to the home of cutting-edge research and innovation in digital media, communication and technology - the Studies in Media, Innovation and Technology research group. We are dedicated to shaping the future of technology through interdisciplinary research and collaboration.
NEWS & EVENTS
Gathering user insights for the PRESENCE project in Bologna
On 14 and 15 September 2026, the European PRESENCE project was represented at FARETE in Bologna (Bologna Congress Center) with a dedicated stand, bringing together several project partners.
Practical info27/10/2026 - 09:30 - 27/10/2026 - 19:00Serendipity Engine
On 27 October 2026, the Serendipity Engine gathers in Brussels for a full-day event on how technology, AI, and design shape what we encounter, notice, and discover; from innovation and science to media, online platforms, physical spaces, and beyond.
Policy Brief #94 - Rightsizing Brand Names: The Effects of Brand Name Length on Brand Name Attitude and Recognition
Are shorter brand names better? The findings show that the widely used two-syllable rule oversimplifies how consumers process brand names. The authors of this policy brief argue that whether shorter names perform better depends on the outcome being considered.
Policy Brief #93 Digital News Report 2025: Wider access, weaker pull: more channels, less interest, and a large, ambivalent middle amongst Flemish news users
On the publication day of the Reuters Digital News Report, Pauljan Truyens, Sarah Vis, Sien Van de Wouwer and Ike Picone analyse the most important findings on Flemish news use in 9 key trends.
Our research areas & Policy Briefs
Research areas
The imec-SMIT, Vrije Universiteit Brussel research group consists of six research areas or units. Each research area focuses on specific topics or key areas and sets of methodologies. Find all research areas here.
Policy Briefs
We value sharing research results with stakeholders, policymakers and the wider audience. Our Policy Briefs relate to either a topical issue or summarise finished or ongoing research results. Find all Policy Briefs here.
Our projects & publications
At our research unit's page on the research portal of the Vrije Universiteit Brussel, you can find an overview of projects we are currently working on at imec-SMIT, Vrije Universiteit Brussel, or that we have worked on in the past.
On the research portal of the Vrije Universiteit Brussel, you can also find an overview of our most recent and previous publications written by researchers of imec-SMIT, Vrije Universiteit Brussel.