Policy Brief #94 - Rightsizing Brand Names: The Effects of Brand Name Length on Brand Name Attitude and Recognition
Are shorter brand names better? The findings show that the widely used two-syllable rule oversimplifies how consumers process brand names. The authors of this policy brief argue that whether shorter names perform better depends on the outcome being considered.
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Policy Brief #93 Digital News Report 2025: Wider access, weaker pull: more channels, less interest, and a large, ambivalent middle amongst Flemish news users
On the publication day of the Reuters Digital News Report, Pauljan Truyens, Sarah Vis, Sien Van de Wouwer and Ike Picone analyse the most important findings on Flemish news use in 9 key trends.
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Policy Brief #92 - From Plate to Patient: Towards a cross-sector data space connecting food and healthcare data
How can personal food intake data be captured and integrated into broader health data infrastructures to reduce food waste in care settings? This Policy Brief explores insights of the Food Intake Ecosystem (FINE) project.
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Policy Brief #91 - Netflix’s diversity strategy and the politics of representation in the streaming age
Based on the findings from the PhD project titled ‘Netflix and the globalization of difference’, this brief presents a series of insights on the role diversity plays in Netflix’s transnational strategy, and..
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CresCine at the Berlinale EFM 2026
The CresCine project, in which imec-SMIT, Vrije Universiteit Brussel is a project partner, held its closing academic conference and industry summit at the Berlinale EFM 2026.
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Final conference of the Fair MusE project
On 18 February 2026, Fair MusE - the Horizon EU funded project aimed at promoting fairness for a more sustainable and competitive music ecosystem in Europe - hosted its final conference in Brussels.
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Launch UNESCO Re|Shaping Policies for Creativity report
The fourth edition of UNESCO’s Re|Shaping Policies for Creativity report was launched on 18 February 2026. imec-SMIT, VUB Professor Heritiana Ranaivoson contributed with a chapter.
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Policy Brief #90 - Steering Smart Mobility Through Public Values
Smart mobility is rapidly reshaping urban transportation in Belgium, but public authorities often lack clear governance frameworks to steer these innovations toward long-term societal goals.
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Policy Brief #89 - How to Explore Cross-Sector Transferability in Innovation Projects
How can human-centred participatory methods be strategically used to support transferability? Discover the insights from the Horizon Europe TRANSMIXR project in this policy brief.
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(NL) - De DataBuzz bereikte zijn eindhalte, maar het materiaal leeft verder!
Het DataBuzz-project liep in augustus 2025 af. Zeven jaar lang trok de DataBuzz door Brussel om data- en mediawijze workshops aan te bieden aan Nederlandstalige scholen en VGC speelpleinen.
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PhD Defences November 2025
Congratulations to Axelle Asmar and Nathalie Van Raemdonck for successfully completing their PhD journeys.
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Policy Brief #88 - Citizen Voices in Research: Towards Genuine Inclusion
What are barriers and strategies to inclusive citizen participation? This policy brief summarises findings from the study ''Participation that Matters: Expert Insights on Designing Inclusive Living Labs.''...
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